Saga Furs presented at CHIC 2021 in Shanghai

China International Fashion Fair CHIC, the largest and most influential professional fashion exhibition in Asia was held mid-March in Shanghai. In total 905 exhibitors and 932 fashion brands participated in the fair which occupied 4 halls and an exhibition area of 117,200 square meters in the National Exhibition and Convention Center.

Saga Furs´solution – craftsmanship and sustainability

At Saga Furs booth were presented skins of different types of foxes, Finnraccoon and mink, including exclusive BLACKGLAMA skins. The innovative technical samples created by Saga and the capsule collections developed together with designers have evolved into real attractions of CHIC.

The epidemic situation makes the fashion industry more deeply aware of the importance of sustainability. CHIC 2021 also took sustainability as a core theme. Many companies from different fields have put forward their own concept of sustainable development. Saga’s pioneering and leading achievements in sustainable fur were presented again. The team had many discussions with visitors regarding sustainable fur concept, giving many people a new perspective on fur.

At CHIC, Saga Furs also showed three capsule collections with three independent designer brands. Saga’s Fur Vision samples were skillfully used in the designers´ works. The traces of inspiration can be clearly found, but all three designers have their own characteristics. These cooperative works were displayed at the booth, which successfully helped the designer brands to connect with buyers and retailers who like their styles. This way all the links of Saga materials and innovations supply chain were also opened up.

Exclusive BLACKGLAMA attracted much attention

BLACKGLAMA mink are sold exclusively through Saga Furs since 2020. A special exhibition area was set up at Saga booth to introduce the product. The fascinating history of North American BLACKGLAMA and the best quality skin samples were introduced to consumers and fashion industry.

Although BLACKGLAMA is well known and highly praised within Chinese fur trade, it is far from being widely recognized by Chinese fashion society. Therefore, many fashion representatives were attracted to touch and test the quality, in order to get a direct experience.