{"id":188083,"date":"2025-08-07T11:37:39","date_gmt":"2025-08-07T08:37:39","guid":{"rendered":"https:\/\/www.sagafurs.com\/?post_type=news&#038;p=188083"},"modified":"2025-08-07T11:37:39","modified_gmt":"2025-08-07T08:37:39","slug":"aurora-projektet-vaxer-via-samarbete-med-online-varumarken","status":"publish","type":"news","link":"https:\/\/www.sagafurs.com\/sv\/bolaget\/nyheter\/aurora-projektet-vaxer-via-samarbete-med-online-varumarken\/","title":{"rendered":"Aurora-projektet v\u00e4xer via samarbete med online-varum\u00e4rken"},"content":{"rendered":"<p><strong>Under modeveckan i Haining i Kina lanserade Saga Furs, som en del av Aurora-projektet, ett samarbete med 3 online-varum\u00e4rken. Det efterl\u00e4ngtade samarbetet markerar ett viktigt steg i projektets utveckling. <\/strong><\/p>\n<p>Inom Aurora-projektet, som fick sin b\u00f6rjan \u00e5r 2024, har det ordnats flera live-evenemang, s\u00e5som t.ex. seminarier, turn\u00e9er och varum\u00e4rkessamarbeten. Under Haining Fashion Week i juni 2025, utvidgades samarbetet \u00e4ven till varum\u00e4rken som jobbar online.<\/p>\n<p>Online-varum\u00e4rkena <strong>Firelady Fur, CC Fur<\/strong> och <strong>Alyinvow <\/strong>har h\u00e4mtat inspiration fr\u00e5n Saga Furs och skapat sina egna unika, exklusiva ready-to-wear-kollektioner. Den finska r\u00e4vp\u00e4lsen har en central roll i plaggen, som samtliga b\u00e4r Aurora-taggen. Kollektionerna f\u00f6rv\u00e4ntas bli h\u00f6stens och vinterns mest fascinerande h\u00f6jdpunkter.<\/p>\n<p>I samarbete med det k\u00e4nda kinesiska varum\u00e4rket <strong>Eral<\/strong> lanserade Saga Furs framg\u00e5ngsrikt i maj en kollektion av dunjackor i Aurora Series. Det nya samarbetet med online-varum\u00e4rkena \u00e4r den andra etappen i Aurora-projektet, d\u00e4r finsk r\u00e4vp\u00e4ls ing\u00e5r i toppmodekollektionerna f\u00f6r h\u00f6sten och v\u00e5ren. Samarbetet st\u00e4rker samtidigt Saga Furs position som en f\u00f6reg\u00e5ngare och drivkraft f\u00f6r innovationer i branschen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-188055\" src=\"https:\/\/www.sagafurs.com\/wp-content\/uploads\/2025\/08\/Karusellei_Saga-2-1024x384.png\" alt=\"\" width=\"1024\" height=\"384\" srcset=\"https:\/\/www.sagafurs.com\/wp-content\/uploads\/2025\/08\/Karusellei_Saga-2-1024x384.png 1024w, https:\/\/www.sagafurs.com\/wp-content\/uploads\/2025\/08\/Karusellei_Saga-2-768x288.png 768w, https:\/\/www.sagafurs.com\/wp-content\/uploads\/2025\/08\/Karusellei_Saga-2-640x240.png 640w, https:\/\/www.sagafurs.com\/wp-content\/uploads\/2025\/08\/Karusellei_Saga-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under modeveckan i Haining i Kina lanserade Saga Furs, som en del av Aurora-projektet, ett samarbete med 3 online-varum\u00e4rken. Det efterl\u00e4ngtade samarbetet markerar ett viktigt steg i projektets utveckling. Inom Aurora-projektet, som fick sin b\u00f6rjan \u00e5r 2024, har det ordnats flera live-evenemang, s\u00e5som t.ex. seminarier, turn\u00e9er och varum\u00e4rkessamarbeten. Under Haining Fashion Week i juni 2025,<a class=\"excerpt-read-more\" href=\"https:\/\/www.sagafurs.com\/sv\/bolaget\/nyheter\/aurora-projektet-vaxer-via-samarbete-med-online-varumarken\/\" title=\"L\u00e4sAurora-projektet v\u00e4xer via samarbete med online-varum\u00e4rken\">\u2026 L\u00e4s mera &raquo;<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-188083","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aurora-projektet v\u00e4xer via samarbete med online-varum\u00e4rken - Sagafurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sagafurs.com\/sv\/bolaget\/nyheter\/aurora-projektet-vaxer-via-samarbete-med-online-varumarken\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aurora-projektet v\u00e4xer via samarbete med online-varum\u00e4rken - Sagafurs\" \/>\n<meta property=\"og:description\" content=\"Under modeveckan i Haining i Kina lanserade Saga Furs, som en del av Aurora-projektet, ett samarbete med 3 online-varum\u00e4rken. 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