{"id":199283,"date":"2026-09-17T11:05:37","date_gmt":"2026-09-17T08:05:37","guid":{"rendered":"https:\/\/www.sagafurs.com\/?post_type=news&#038;p=199283"},"modified":"2026-09-17T11:05:37","modified_gmt":"2026-09-17T08:05:37","slug":"saga-furs-budskap-till-modebranschen-pa-premiere-vision-akta-pals-ar-har-for-att-stanna","status":"publish","type":"news","link":"https:\/\/www.sagafurs.com\/sv\/bolaget\/nyheter\/saga-furs-budskap-till-modebranschen-pa-premiere-vision-akta-pals-ar-har-for-att-stanna\/","title":{"rendered":"Saga Furs\u2019 budskap till modebranschen p\u00e5 Premi\u00e8re Vision: \u00e4kta p\u00e4ls \u00e4r h\u00e4r f\u00f6r att stanna"},"content":{"rendered":"<p><strong><em>I modedebatten g\u00f6r \u00e4kta p\u00e4ls comeback som ett material som f\u00f6renar kreativitet, sp\u00e5rbarhet och ett best\u00e5ende v\u00e4rde. Det var det budskapet som Saga Furs f\u00f6rde fram till den internationella modev\u00e4rlden p\u00e5 m\u00e4ssan Premi\u00e8re Vision Paris.<\/em><\/strong><\/p>\n<p>Saga Furs stod f\u00f6r en del av det officiella programmet under Premi\u00e8re Vision Paris i september 2026, d\u00e5 Saga Furs aff\u00e4rsutvecklare <strong>Carlota Garcia Rama<\/strong> p\u00e5 \u00f6ppningsdagen steg upp p\u00e5 Pitch-scenen f\u00f6r att tala om den \u00e4kta p\u00e4lsens comeback under rubriken \u201dReal Fur\u2019s New Era\u201d.<\/p>\n<p>Anf\u00f6randet ingick i den delen av programmet d\u00e4r man riktade blickarna mot framtiden. Presentatio-nerna behandlade material, teknologier och id\u00e9er som formar modets framtid. P\u00e5 Pitch-omr\u00e5det bekantade sig branschproffs med innovationer och nya perspektiv fr\u00e5n modets hela v\u00e4rdekedja.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/IPURjbWOG9o\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Den nya generation st\u00e4ller en helt ny typs fr\u00e5gor<\/strong><\/p>\n<p>Garcia Rama samarbetar med f\u00f6retag med starka varum\u00e4rken och kl\u00e4dtillverkare som i dag inte anv\u00e4nder p\u00e4ls.Hans budskap p\u00e5 Pitch-scenen var tydligt: \u00e4kta p\u00e4ls g\u00f6r comeback och \u00e4r h\u00e4r f\u00f6r att stanna.<\/p>\n<p>\u201dUnga konsumenter ser bortom f\u00f6rs\u00e4ljningsargumenten om h\u00e5llbarhet. De vill veta hur och var produkten har tillverkats, om den g\u00e5r att reparera och vad som h\u00e4nder med den n\u00e4r den n\u00e5tt slutet av sin livscykel\u201d, s\u00e4ger Garcia Rama.<\/p>\n<p>Dessa fr\u00e5gor st\u00e4ller naturmaterial med l\u00e5ng livsl\u00e4ngd och information om dess bakgrund i ett helt nytt sken och erbjuder nya m\u00f6jligheter. \u00a0\u00c4kta p\u00e4ls kan repareras, bearbetas och g\u00e5 i arv fr\u00e5n generation till generation. D\u00e5 man allt mer uppskattar livsl\u00e4ngden p\u00e5 modeprodukter, har p\u00e4lsen sin egen sj\u00e4lvgivna plats.<\/p>\n<p><strong>Modev\u00e4rlden \u00e4r igen redo att ha roligt<\/strong><\/p>\n<p>Den \u00e4kta p\u00e4lsens comeback h\u00e4nger ocks\u00e5 samman med en mer omfattande f\u00f6r\u00e4ndring inom modet. M\u00e5nga \u00e5r pr\u00e4glade minimalismen modet, men nu g\u00f6r maximalismen och \u00e5terh\u00e5llen lyx comeback. Designerna satsar \u00e5terigen p\u00e5 dj\u00e4rvare f\u00e4rger, intressanta ytstrukturer, individualitet och lekfulla uttryck.<\/p>\n<p>P\u00e4ls \u00e4r tack vare sin naturliga yta, volym och exceptionella flexibilitet ett m\u00e5ngsidigt verktyg f\u00f6r designers. Med hj\u00e4lp av innovativa tekniker kan p\u00e4ls formas och f\u00e4rgas, kombineras med andra material samt kreativt modifieras.<\/p>\n<p>\u201dDen beige kashmirens era \u00e4r \u00f6ver. Nu \u00e4r mode och mode igen lekfullt och roligt\u201d, sammanfattar Garcia Rama.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-199167\" src=\"https:\/\/www.sagafurs.com\/wp-content\/uploads\/2026\/09\/Carlota_PV_pitch-1024x384.png\" alt=\"\" width=\"1024\" height=\"384\" srcset=\"https:\/\/www.sagafurs.com\/wp-content\/uploads\/2026\/09\/Carlota_PV_pitch-1024x384.png 1024w, https:\/\/www.sagafurs.com\/wp-content\/uploads\/2026\/09\/Carlota_PV_pitch-768x288.png 768w, https:\/\/www.sagafurs.com\/wp-content\/uploads\/2026\/09\/Carlota_PV_pitch-640x240.png 640w, https:\/\/www.sagafurs.com\/wp-content\/uploads\/2026\/09\/Carlota_PV_pitch.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I modedebatten g\u00f6r \u00e4kta p\u00e4ls comeback som ett material som f\u00f6renar kreativitet, sp\u00e5rbarhet och ett best\u00e5ende v\u00e4rde. Det var det budskapet som Saga Furs f\u00f6rde fram till den internationella modev\u00e4rlden p\u00e5 m\u00e4ssan Premi\u00e8re Vision Paris. Saga Furs stod f\u00f6r en del av det officiella programmet under Premi\u00e8re Vision Paris i september 2026, d\u00e5 Saga Furs<a class=\"excerpt-read-more\" href=\"https:\/\/www.sagafurs.com\/sv\/bolaget\/nyheter\/saga-furs-budskap-till-modebranschen-pa-premiere-vision-akta-pals-ar-har-for-att-stanna\/\" title=\"L\u00e4sSaga Furs\u2019 budskap till modebranschen p\u00e5 Premi\u00e8re Vision: \u00e4kta p\u00e4ls \u00e4r h\u00e4r f\u00f6r att stanna\">\u2026 L\u00e4s mera &raquo;<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-199283","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saga Furs\u2019 budskap till modebranschen p\u00e5 Premi\u00e8re Vision: \u00e4kta p\u00e4ls \u00e4r h\u00e4r f\u00f6r att stanna - Sagafurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sagafurs.com\/sv\/bolaget\/nyheter\/saga-furs-budskap-till-modebranschen-pa-premiere-vision-akta-pals-ar-har-for-att-stanna\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saga Furs\u2019 budskap till modebranschen p\u00e5 Premi\u00e8re Vision: \u00e4kta p\u00e4ls \u00e4r h\u00e4r f\u00f6r att stanna - Sagafurs\" \/>\n<meta property=\"og:description\" content=\"I modedebatten g\u00f6r \u00e4kta p\u00e4ls comeback som ett material som f\u00f6renar kreativitet, sp\u00e5rbarhet och ett best\u00e5ende v\u00e4rde. 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