Saga Furs Creative Hub

Committed to share our innovation in fur with the fashion world.

Saga Furs Creative Hub is the world's visionary laboratory for developing new ideas in fur. The Creative Hub is located in the capital area of Finland, in the same building as Saga Furs’ headquarters and the auction room, which brings together our experts in fur craftsmanship, grading, sustainability and a lot more.

Inspiration through innovation in all aspects - A must for design teams

Saga Furs has devoted more than 30 years and major resources to finding new uses and techniques which would put fur in the spotlight of fashion. Still today, our team of expert craftsmen and design specialists teach different techniques to help designers realize their creative ideas and to add value to their collections.

Sustainability is increasingly at the core of fashion players and for us it is a major component of Saga Furs Creative Hub offering. Sustainability in fur obviously includes new techniques, e.g. minimizing left-over material, but in addition to this, visitors can learn about certifications, traceability and circular economy.

New discoveries are shared with the creators of fashion at in-house seminars, international fairs or in collaborations with our partners. Saga Furs craft seminars for beginners and the biggest names in fashion help them take a giant step ahead in fur craftsmanship.

Few words about the history

The core of Saga Furs’ ambitious strategy back in 1988 was to make fur appealing and to put it back into the spotlight of fashion through innovation and sharing our know-how. Since the doors opened around 30,000 designers, students and teachers of design, fashion editors, furriers, clothing manufacturers and others who influence fashion have been visiting Saga Furs Design Centre, known today as Saga Furs Creative Hub.

Daring to cut, twist or otherwise alter a piece of fur was considered an act of destruction back in the days, but, designers, however, loved the idea when they learned that they could do anything with fur. Read more about the history and the first steps from our article on choose.sagafurs.com here.

And so, the story began and rules were broken to build up the new future for fur. The craft techniques developed over the years have become the building blocks of modern fashionable fur. Designers learn techniques from us, apply their own creativity and construct the fashion pieces shown on runways around the world.

Milestones

1938

The Saga Furs auction house was founded.

1950

The first international fur auctions were held in Finland and Saga Furs started to establish its reputation as a quality brand and the premiere partner for the fashion industry.

1960s

Haute Couture

Saga Furs graced the pages of Vogue magazine and began building enduring relationships with leading Paris fashion houses, including Christian Dior.

1970s

Inspiring New Designers

Through its design competitions Saga Furs inspired a whole new generation of designers, who started testing new techniques.

1988

Driving Decades of Creativity

Saga Furs Design Centre opened its doors with the strategy for developing new uses for fur and sharing them with the world of fashion. Since then, more than 30,000 visitors have gained access to the most advanced techniques in fur. Today it is known as Saga Furs Creative Hub.

1990s

Just before the millennium the Saga Furs became the first to innovate with fur in home décor. In 2000 Saga Furs organized a spectacular ‘Fur-midable’ event in Paris with an apartment done completely in fur and using techniques from Saga Furs Design Centre.

1999

In 1999 Saga Furs Design Centre develops Fox Wool technique – a 50/50 mix of fox and cashmere – for spun-and-woven fabric used by Fendi.

2000

Fur to Fashion Capitals

Saga Furs launched the 1st ‘Fur Vision’ event in New York to transport innovation and new techniques to fashion capitals around the globe. New York’s success was followed by similar events in London, Paris, Milan, Moscow, and many cities in Asia.

2005

Saga Certification

Saga Certification began when Saga Furs teamed up with the Finnish Fur Breeders’ Association (FIFUR) to initiate ground-breaking standards for fur farming. Saga Furs launched the first Traceability System that enables to trace the material in a garment back to the farm of origin.

2008

Industry’s 1st CSR

Saga Furs introduced the industry’s first CSR policy and lead the industry again by joining the United Nations Global Compact initiative for responsible corporate policies.

2010

China Exponsion

China is an important market and in 2018 Saga Furs launched a training programme at BIFTPARK Haining to extend Saga’s fur innovation and craftsmanship to the creative talents for the future in China.

2018

The Anniversary Year

In 2018 Saga Furs celebrated its 80 years history and Saga Design Centre its 30 years history.

2021

Saga Furs Creative Hub opens its doors

In 2021 Saga Design Centre is officially relocated to Finland in Vantaa headquarters and is now know as Saga Furs Creative Hub.

Today

Today, sustainability, traceability and transparency are requirements that designers, fashion brands and consumers have come to expect. Saga Certification with WelFur inside is considered the industry platinum standard. Saga Furs works closely with more than 23 international design schools and meeting weekly with both new and established designers.

With increased stakeholder focus on transparency and in keeping with our goal to lead the industry in ethical and sustainable behavior, in 2016 Saga Furs created and launched a new written Code of Conduct to which every employee is asked to sign up.