16.12.2025
Saga Furs proudly presented the second iteration of its AURORA program in Hangzhou, China, transforming the Jiayuan Gallery into a captivating exploration of fur’s artistic future.
The immersive exhibition not only continued Saga Furs’ narrative of material artistry but also served as the exclusive preview platform for diverse creative directions, including the Fur Vision 2026 Collection.
An overwhelming reception from the industry
The two-day exhibition was met with exceptional engagement from the fashion community. All viewing slots were fully booked, attracting representatives from leading fashion houses, prominent designers, and influential online creators. Guests immersed themselves in the rich spectrum of techniques, colors, and textures from the upcoming collection, drawing direct inspiration for their next season’s creations.
At the same time, the exhibition’s highly curated aesthetic provided the perfect backdrop for brands to generate compelling visual content. This strong response underscored the event’s dual role as both a source of creative inspiration and a premier content ecosystem, perfectly reflecting Saga Furs’ commitment to advancing the industry’s creative dialogue.
Under the Aurora: A new perspective on fur
The AURORA exhibition was designed as a cohesive sensory journey. By integrating diverse fur technique samples into a contemplative spatial narrative, Saga Furs demonstrated the material’s vast creative spectrum—from innovative textures to avant-garde applications.
The architecture of the gallery provided an ideal dialogue partner for Saga Furs’ unique brand concept. Its natural light and minimalist volume allowed each piece to be perceived as an independent material artwork.
Forward focus
The success of the AURORA exhibition in Hangzhou reaffirms Saga Furs’ pivotal role in shaping the future of the material. By framing fur techniques within an artistic context, Saga Furs continues to unlock new perspectives and inspire the next wave of design innovation—proving that fur remains a dynamic and profound medium for contemporary expression.
This approach not only clearly communicates Saga Furs’ brand positioning as a leader in artistic fur techniques, but also continuously inspires clients to explore broader applications of fur, while simultaneously providing them with high-quality content for their own brand storytelling.
