31.10.2025
The Aurora continues its journey of showcasing the heritage and creativity behind Finnish Fox — this time in Tokyo. The new Fur Vision® 2026 samples featuring mink and fox were also introduced, offering fresh inspiration to the audience.
Following successful launches in China, South Korea and Türkiye, the Aurora program was presented in Japan on October 30–31. At the event, Saga Furs exhibited a carefully selected Finnish Fox technical samples as part of the Aurora initiative.
The Tokyo event welcomed a broad and diverse group of visitors. Alongside established Japanese fur manufacturers and textile professionals, we had new potential partners from industries such as leather, sheepskin, outdoor wear, accessories, lifestyle, design and art.
Sustainability was also one of key themes throughout the event. Visitors showed interest in Saga Furs’ responsible business practices, including its sustainability initiatives, farm certification, and traceability systems.
In Tokyo, the Aurora program once again proved that storytelling, craftsmanship, and responsibility can come together to create something truly beautiful.
