04.08.2025
During Haining Fashion Week in China, Saga Furs officially launched its highly anticipated online brand collaboration under the Aurora Project. This marked a significant expansion of the initiative.
Since its introduction in 2024, the Aurora Project has successfully hosted a series of offline events, including seminars, roadshows, and brand collaborations. In July coinciding with the 2025 Haining Fashion Week, Saga Furs extended the collaboration into the online business sphere.
Drawing creative inspiration from Saga Furs, online brands Firelady Fur, CC Fur, and Alyinvow have each crafted distinctive high-end ready-to-wear collections, using Finnish fox fur as the core material. Each piece is adorned with the Aurora tag, promising to become a captivating highlight of the upcoming autumn/winter market.
Following the successful release of the Aurora Series down jackets in collaboration with renowned Chinese brand Eral in May, this new online brand collaboration marks the second wave of Finnish fox fur applications in high-end autumn/winter fashion. It further reinforces Saga Furs’ pioneering role in driving innovation within the fashion industry.
