On 7 September 2021 Saga Furs joined hands with the Chinese blogger brand Firelady Fur and organized the AW2021 collection launch event in Haining, Zhejiang Province of China. The collection called “Enjoy Fashion, Join Hands with One Heart”.
A total of 30 fox garments were displayed in this launch event, which were all made of white foxes and a variety of mutation foxes. All garments perfectly integrated fur techniques developed by Saga Furs in recent years.
The launch event was organized as a live streaming. First, the headquarters of Saga Furs in Finland and online consumers from all over the country were connected online. Magnus Ljung, CEO of Saga Furs, and Samantha Vesala, business director of Saga Furs, shared with online consumers the historical story of Saga Furs and the trends of fur market during recent years.
In the next part, the experienced furriers of Saga Furs’ Creative Hub (previously known as Saga Furs Design Centre) shared the latest fur fashion trends of autumn and winter 2021 with many online consumers, and gave them better understanding of fur from the professional side, so that they would know what they want when they are choosing fur garments.
After that, the live streamers of Firelady fur began to show consumers the new AW2021 collection online. They tried on these fur garments one by one, explaining the specific fur materials, design concepts and also providing some wearing suggestions of each new product, which give clear directions for consumers’ next purchase.
The joint launch event of Firelady fur and Saga Fur 2021 ended in a pleasant interaction with online consumers. This online event broke the restriction of venue, realized the boundless communication with consumers all over the country and also fur professions of Saga Furs in Finland, and truly realized the significance of borderless interconnection!