02.09.2025
Saga Furs hosted the Fur Industry Excellence Forum in Haining, Zhejiang in China. The theme of the event was “Exploring New Horizons of Fur, Embracing a Bright Future for the Industry”. The forum brought together leading industry people to discuss recent changes and future development trends in the fur sector.
Several senior executives from Saga Furs attended, Markus Sjöholm, Chairman of the FIFUR, Finnish Fur Breeders´ Association, Board Members Jussi Kniivilä and Juha Kärkäinen, CEO Markus Gotthardt and Business Director Samantha Vesala. More than one hundred participants included agents, fur dressing and dyeing companies, traders, manufacturers, and retailers.
Focusing on outcomes
CEO Markus Gotthardt delivered a keynote speech, offering in-depth insights on international fur production in 2025, future industry trends, and the role of transparency in sustainable development. The discussions were lively, with participants engaging in multi-dimensional dialogues on industry challenges, opportunities, and prospects.
The forum’s goal was to collaborate with industry leaders to better understand global market changes, clarify future development paths, and build consensus for advancing the fur industry toward a higher-quality and more sustainable future. The event not only strengthened interaction and cooperation across the industry chain but also injected fresh momentum and confidence into both the Chinese and international fur markets.