02.07.2018
Saga Furs is launching a new site choose.sagafurs.com to provide content that caters more to the needs of the fashion industry. The new site will supplement the Saga Furs main corporate website, sagafurs.com. The new site provides a combination of articles, stories, interviews and science based data to support and inspire those who love fur and want to make a responsible and sustainable choice in the process.
Saga Furs offers the world’s greatest selection of luxurious types of fur and has always worked closely with fur breeders to help them improve animal welfare. At the same time our efforts in product development have inspired designers everywhere for more than 30 years, after the establishment of the Design Centre. In all the links between farm and fashion, Saga Furs has attempted to promote, develop and share responsible practices among our partners.
Sustainability, traceability and transparency are the requirements that designers, fashion brands and consumers expect today more and more. In order to provide content that caters more to the needs of the fashion industry and to celebrate our company’s 80 years anniversary this year, the decision was made to launch a site that will supplement the Saga Furs main corporate website, sagafurs.com.
Choose.sagafurs.com provides content dedicated to the fashion community
The new site will become the hub for ongoing content designed specifically with the fashion industry in mind. We start with sustainability articles, but very soon there will be more. Dedicated to the fashion community, choose.sagafurs.com provides a combination of articles, stories, interviews and science based data to support and inspire those who love the seductive and sensual qualities of fur and want to make responsible and sustainable choice in the process.
Each month you will find new content on topics like animal welfare, certification, and traceability, Saga’s 80 year heritage and pioneering innovations, craftsmanship and creativity in fur, along with trends and hot topics in fashion.
The site will be based on 4 editorial themes (or content areas):
- Saga Furs’ leadership in certification and responsible fur
- 80 years of innovation and luxury
- Craftsmanship and creativity
- Inspiration and trends
By releasing new content on a regular basis, we continually give the fashion audience a reason to visit our site again.
Stay tuned and welcome to choose.sagafurs.com!