The Kastorian Fur Association’s 42nd International Fur Fair hosted 115 international and domestic exhibitors at the 4 – 7 May event. Most of the 1,128 registered visitors were from key markets such as Russia, China, Korea and Europe. A 12% increase in the number of exhibitors and a positive showing of commercial visitors reflected optimistic signs of a rebounding market.
Presenting values consumers demand along with quality, innovation and inspiration
Saga Furs was again an active player at the fair. The company’s “Certification, Sustainability and Traceability” presentation at the Designers’ Workshop focused on key values that have made Saga Furs the industry model of ethical practices. The workshop drew 28 design students from schools in Athens and Thessaloniki. In conjunction with the workshop and prior to the presentation, Saga Furs held a cocktail event for customers to inform about business opportunities at the major June auction. Both events got significant coverage in print, broadcast and online media.
Saga fox and techniques for using the material in the fashion spotlight
Kastoria Fair kicked off with a gala outdoor fashion show of creations from the collections of 15 companies.
At individual stands, a considerable number of manufacturers displayed how they had incorporated fox pieces created with Saga craft techniques into collections.
Companies told how they planned to increase the use of fox in upcoming collections. Many are interested in visiting Saga Furs Design Centre to upgrade manufacturing techniques, as it is the best place to realize – as the slogan of the fair stated – “Where creativity becomes business.”