London Fur Vision success demonstrates the growing popularity of fur

Fur Vision, Saga Furs’ annual roadshow to unveil the latest craft developments, was a huge success in London. In fact, the gathering was extended to cover two full days with an increased number of visitors from the fur trade, designers and design schools.

“Fur Vision London was, yet again, an exciting event, continuing the ongoing dialogue between our master craftspeople at the Saga Furs Design Centre and designers, both established and new. It continues to demonstrate that there is an ongoing dialogue between heritage and innovation in the fur and fashion industries,” says Judith Watt, Saga Furs’ representative in the UK.

Selection of techniques, fur types and a full spectrum of colours make designers’ dreams come true

A year’s worth of experimenting at Saga Furs Design Centre gave visitors a wealth of inspiration from new craft techniques as well as new spins on traditional craft methods. These inventive tricks of the trade are the perfect complement to the full range of mink, fox and finnraccoon pelts on display.

Positive feedback flowed in, not only regarding swatch and sample displays, but also for the expert advice the Saga Furs staff provided visitors.

Just one note of inspiration designers found especially fascinating was the use of the same Pantone colour used to dye Saga® Fox, Mink and Finnraccoon. It was the pot of gold at the end of the rainbow of exciting colours.

The next step will be for London designers to apply their imaginations and what they gathered at Fur Vision to what will become seasonal fashion.