Meet Elton – Saga Furs’ New Top Lot Prize

Saga Furs has offered a Top Lot prize, which is given to a buyer of the most exquisite skins, in the form of a furry friend since 2017. Each animal is chosen based on the Chinese Zodiac calendar. This is a tradition that shows Saga Furs’ craftsmanship. In honor of the Chinese New Year 2019 and to celebrate the Year of the Pig, Saga Furs presents the new top lot prize of the year, Elton the pig.

History of the Top Lot prize

Saga Furs introduced the Chinese Zodiac calendar to our Top Lot Programme in 2017, which features a new animal in the form of a furry, plush friend with each Chinese new year.

We started with the Golden Rooster and last year celebrated the year of the dog with Lucky, who served as a symbol of courageousness and ambition. 2019 is the year of the pig and in the Chinese Zodiac, the pig represents prosperity, wealth, luck and joy.

“The Top Lot Programme prizes have been a great way to connect with the community and showcase Saga Furs’ superior skin quality and design techniques. We look forward to continuing this Saga Furs tradition for many years to come”, mentions Samantha Vesala, Business Director, Asia and Auction Marketing and Services.


Designing Elton

This year, we have a brand new member of the Saga family. Elton is hand-made with the finest craftsmanship and highest quality female Pearl Saga® mink at the Saga Furs Design Centre.

”Every year we look forward to creating the next years’ animal with the best craftsmanship in the industry. It has become the yearly mascot and is our new little team member. We hope you will give Elton a warm welcome” says Thea Larsen; Head of Product Development, Master Furrier at Saga Furs’ Design Centre.


Look for Elton

Elton will be on offer along with the Top Lot Bunny starting in March 2019. The twelfth symbol in the calendar, Elton signifies wealth and fortune, bringing prosperity to your business success in 2019.