Saga craftmanship and sustainability presented at CHIC Shenzhen

Greater Bay Area International Textile and Apparel Expo (CHIC Shenzhen) took place from 15th July to 17th July 2020 in Shenzhen World Exhibition & Convention Center. The exhibition focuses on new products and commercial solutions enhancing culture, fashion, science and technology, and sustainable development. Saga Furs focused on sustainability, lasting value and craftmanship demonstrated by the technique samples created at its Design Centre.

Two exhibitions combined

This year, covid-19 pandemic changed everything. In order to ensure the safety of visitors and personnel, CHIC 2020 (spring) in Shanghai & CHIC Shenzhen, were merged and assembled in July at Greater Bay Area.

In total, 42,374 visitors and buyers participated in the joint exhibition covering many quality brands and enterprises. In parallel, CHIC Live and CHIC Photo attracted more than 180,000 online visitors.

Greater Bay Area is at the Pearl River Delta, including Hong Kong, Macao, Guangzhou and Shenzhen. It’s a key area for China´s national strategy for innovation. CHIC Shenzhen offers a platform for the national fashion industry and fashion trade of southern China where numerous clothing clusters are located.

Matching online and offline

Developing channels, integrating resources, enhancing publicity, fashion trends, capital connection… You can acquire all these treasures in CHIC Shenzhen. It also presented scientific and technological content and innovation strength of the textile and fashion industry through brand matrix.

CHIC regards “improving the efficiency of exhibition” as its top priority. According to different business and trade needs of exhibitors and visitors in various exhibition areas, CHIC Shenzhen organizes different types and forms of trade matching activities accordingly, and strives to meet the business and trade needs of exhibitors and visitors more precisely during the 3-day exhibition period. Key players include retailer Wanda Plaza, R&F, fashion brands Eachway, Ellassay, Ports, Marisfrolg, and online platforms, such as JD and

Craftsmanship and sustainability – rising new opportunities

Saga Furs’ booths at CHIC Shenzhen both featured a full assortment of Saga® Fox, Mink and Finnraccoon skins. A collection of technique samples created at Saga Furs Design Center introduced fur innovation and the potential of using fur. In addition, Saga also showed 3 mini capsule collections designed by Chinese designers using the inspiration from Saga techniques.

Fur made onto or mixed with beautiful woven fabrics imitates and translates them through new colors and classic furrier techniques. By knitting, fur automatically becomes light and soft. A fun, young and sporty mood has apparently sneaked into several Saga samples. Fur is sewn on leather and denim, stripes in bright colors and alternate furs are built into natural mink & fox colors, presenting an overall sporty feel without compromising the lux of the fur.

Saga Furs booth was a bustle of activity as clothing producers, designers and people from the fashion and related areas examined the technique swatches, the extensive assortment of fur types and finished garments.


Covid-19 pandemic is bringing the biggest challenge of the century, but it also creates many new opportunities. We at Saga Furs are willing to share our achievements in fur craftsmanship and fur sustainability with our partners. We look forward to overcoming the difficulties and taking advantage of new opportunities in the Chinese market.