Saga Furs at the Hong Kong Fur Fair Gala fashion show for the first time

Saga Furs was very proud of being available to participate at the Hong Kong Fur Fair Gala show this year which marked a first time for a fur auction house.
“We were delighted of the opportunity to participate at the Gala fashion show. The Hong Kong Fur Fair is an established and important fur fashion fair as Hong Kong is the leading source for high-quality fur products globally,” says Samantha Vesala, Saga Furs’ Business Director, Marketing and Business Relations. In addition to the Gala show, Saga Furs presented its sustainability and traceability systems in a sustainability seminar panel hosted by Hong Kong Fur Federation.

According to Vesala, Saga Furs wanted to show key pieces from its recent Fur Vision collections to express our know-how in detail-oriented craftsmanship and techniques and also give inspiration for example with different colour combinations.

Even though the Hong Kong Fur Fair was held virtually, as was the Gala fashion show, all the looks and styles by Saga Furs and other Gala participants really show how fur is stylish and modern, from commercial items to fashionable designs as you can see from the video below.

Other brands participating in the Hong Kong Fur Fair Gala fashion show were Fur by Hong Kong, Hong Kong Fur Factory, Chiu’s Fur, Precious Fur, Ace Fur, and Sunlit Trading.

”Virtual exhibitions have become the new normal. Even though we miss meeting face-to-face, Hong Kong Fur Federation was able to build a platform that brings us the benefits from virtual world such as an advanced product search engine, instant communication between exhibitors and buyers which means 24 hours non-stop business,” Samantha Vesala congratulates the team behind the Hong Kong Fur Fair.