17.06.2026
On the afternoon of 10 June, Saga Furs hosted an exclusive industry seminar and 88th anniversary celebration at Hualuxe Hotel in Haining, bringing together nearly 100 key stakeholders from across the regional fur value chain. The event combined a retrospective of the brand’s nearly century-long legacy with data-driven market insights, reinforcing Saga Furs’ long-term commitment to the Greater China market while extending its reach to new Southeast Asian partners.
A centrepiece of the gathering was a curated 88th anniversary historical exhibition. Nine thematic display panels traced the brand’s landmark milestones decade by decade, from its founding era in the 1930s to its current position as a global leader in premium fur. Each panel documented defining corporate developments, from the introduction of its pioneering auction system and industry-standard quality grading framework to its modern leadership in sustainable production and end-to-end supply chain traceability. This heritage-focused theme was reflected throughout the event, most notably in the custom invitations designed as vintage film reels and adorned with six archival photographs capturing Saga Furs’ 88-year journey.
Market insights and industry outlook
Mikko Hovén, Sales Director at Saga Furs, opened the seminar with a comprehensive overview of the company’s development and the core strengths that have enabled it to remain a leading force in the industry for nearly a century. He then provided a detailed analysis of the global fur supply situation before examining historical price trends and underlying market dynamics using key industry data from recent years. Rich in detail and professional insight, the presentation offered attendees valuable market intelligence while deepening their understanding of Saga Furs’ global footprint and the value of its products.
Strengthening regional partnerships
The event attracted a diverse cross-section of industry professionals, including skin dealers, fur manufacturers and e-commerce retailers. Notably, it also welcomed new fur retailers from Thailand, marking a strategic expansion of Saga Furs’ market footprint. Throughout the seminar, these international delegates gained deeper insight into the brand’s heritage, product standards and partnership model, while capturing extensive on-site imagery and video content to support upcoming promotional activities in their local markets. Following dedicated networking and discussion sessions with the Saga Furs team, all attendees received official brand promotional posters.
As it celebrates 88 years of industry leadership, Saga Furs remains committed to delivering transparent, high-quality fur solutions and market intelligence to its growing global network of buyers and partners.
