26.05.2025
May 13, 2025, Lishui, China-ERAL group, a leading Chinese fashion down jacket brand, and Saga Furs jointly unveiled the new tag for Saga Furs’ Aurora project at ERAL’s headquarters in Lishui city.
The ERAL 2025 A/W collection featuring the Aurota Tag incorporates trims made from Finnish blue fox and mutation fox fur, combining luxurious texture with eco conscious values. This collaboration, centered on Finnish blue fox fur with Aurora tags, signifies a profound exploration of sustainable fashion by both parties while introducing new standards of traceability and transparency to the high end fur consumer market.
Craftsmanship legacy: ERAL’s 27-year commitment to quality
Founded in 1997, ERAL has upheld its brand mission of “Design for Living” and pioneered the fashion-forward transformation of down jackets in China. Through innovative down securing technology, imported high loft down, and cutting edge design, ERAL has redefined the bulky and rigid image of traditional down jackets. The brand has earned international accolades such as the German Red Dot Award and the IF Design Award, while consistently ranking among the top sellers in China’s down jacket market. In recent years, the group has deepened its digital transformation, establishing an intelligent manufacturing system, with its digital factory being recognized as a pioneer case in China’s light industry.
Sustainable empowerment: The traceable promise of finnish Blue Fox fur
The Aurora collection launched by ERAL features blue fox fur from Saga Furs. Finnish blue fox is renowned for its silvery-blue hue and ultra-soft texture. Adhering to strict Nordic animal welfare standards, Saga Furs ensures compliance with EU regulations in feed, breeding environments, and health monitoring, guaranteeing full animal welfare, traceability, and sustainability-elevating fur as a responsible luxury material.
Future vision: The symbiosis of nature and technology
The collaboration between Saga Furs and ERAL aims to merge nature’s gifts with cutting edge technology, advancing sustainable fashion and offering consumers products that balance aesthetic value with environmental responsibility. The Aurora Project redefines the modern significance of fur through transparent supply chains, empowering Chinese consumers to embrace trustworthy luxury experiences. As a benchmark in China’s fashion industry, ERAL continues to write a new chapter of quality and sustainability, drawing on 27 years of craftsmanship and innovation. The implementation of the Aurora Project not only infuses winter apparel with the dreamlike hues of Nordic auroras but also illuminates the path toward high quality development in the fashion industry.