Saga Furs’ Fur Vision 24 – introducing the first capsule: Ludovico Bruno

This year’s Fur Vision 24 collection consists of four distinct capsules addressing the multifaced aspects of modern fashion, living and sustainability. First of the capsules was made in collaboration with Italian freelance designer Ludovico Bruno.

What if fur wouldn’t look like traditional fur? One piece draws inspiration from the traditional Tapis Berbere, another embodies Haute Couture, one resembles a knitted sweater… Mostly unisex capsule collection was designed for versatile styling and long-lasting wear.

“The shift in our way of living immediately made me think of using fur in a different manner, keeping the properties of fur, but making it look different, not like traditional fur,” Ludovico Bruno elaborates.

Introducing Saga Furs x Ludovico Bruno capsule collection

Capsule collection consists of 9 items made in Saga® Fox and Mink fur. The entire collection was designed by Ludovico Bruno. Half of the collection was manufactured in Italy at Active System Furs, and half of the collection was made in-house by Saga Furs’ furriers.

Traditionally, Fur Vision collections consisted of fur swatches, providing inspiration to designers and manufacturers worldwide on how to use fur in new ways. This capsule consists of finished garments only, and the first feedback from different markets have been excellent.

For further insights into the collection and its capsules, visit our latest article on, and keep a watchful eye on our website and social media channels in the coming months.

About the designer: Ludovico Bruno

Originally Ludovico Bruno started as a knitwear designer over ten year ago. In his CV, you can find names such as Moncler, Giambattista Valli, Thom Brown, Matthew Williams, Simone Rocha and Farfetch, just to name a few.

In 2022 Ludovico Bruno launched his own brand, MORDECAI, based and produced in Italy. The main categories are outerwear and knits. MORDECAI’s first season was SS24 and it will hit stores in November 2023.

Tap and Trace – Full Traceability at Your Fingertips

Each sample in the Fur Vision 24 collection is equipped with a label with RFID technology, allowing people to have full transparency to the product’s value chain right at their fingertips.

The Saga Trac tool lists the country and farm of origin, details of the manufacturing process and also introduces the designers behind the capsule collections. This applies also to Saga Furs x Ludovico Bruno capsule collection samples.

To learn more about the collection and read designers’ interview click here.