Saga Furs innovation in WWD’s “The Runway Report”

Marvelous creations went straight from the runways of New York Fashion Week to the pages of Women’s Wear Daily in exclusive reports showing highlights from the record amount of furs in collections. Nearly all the styles have a connection to innovation stemming from Saga Furs Design Center, and you will see lots of the superb quality Saga® Mink, Fox and Finnraccoon designers chose for their pieces.

Fur was everywhere in New York: on the catwalks, in the front rows – and all the other rows – and certainly on the streets of the chilled city. With a majority of collections showing fur in various ways, designers testified to the versatility of the material and its natural aesthetic, while the sidewalks of New York were like runways showing fur’s utility.

Saga Furs actively helped a number of designers develop fur styles for collections, provided innovative ideas for many others and offered inspiring new techniques and know-how to scores of others.

“In fact, it would be difficult to pinpoint a single piece without a direct or indirect debt to the R&D work done at the Design Center through the years,” says Charlie Ross, head of international marketing and sustainability, who also remarked on the vast number of furs on runways. “Designers looking for the very best standards of luxury fur see the value of the materials strengthened by Saga Furs’ tireless efforts to practice and promote sustainability and transparency.”

Complete spectrum of fresh design ideas for a timeless material

New York collections were an eclectic mix of opulent luxury and understatement that expressed the idiom of fur fashion with striking clarity. Luxury was the beacon.

Colours and graphics abounded through use of intarsia or natural hair characteristics in a deft balance of aesthetics and practicality. Trims – like ample fur collars – put luxurious icing on many a stylistic cake.

Fur remains the “revenant” that in recent years has returned to runways in ever greater numbers, and cinematic inspiration was evident in men’s and women’s collections. For the guys, designers presented bold masculine looks that would lend themselves to black tie or stressed jeans.

WWD illustrates how sophistication and the sublime take all sorts of forms

WWD’s “The Runway Report 2016” – sponsored by the Fur Information Council of America – provided luscious images over several days. The features provide an excellent look at the trends to watch for when autumn arrives.

Mar 3, 2016