31.03.2026
Day 5 stock exchange release / 31 March 2026 at 17:10 EET
Insider information: The value of Saga Furs’ auction brokerage sales more than doubled
Saga Furs’ March auction concluded today, March 31. A total of 3.4 million pelts were sold at the auction (3/2025: 2.6 million pelts), and the value of brokerage sales was EUR 220 million (3/2025: EUR 96 million).
The first auction of the season was highly successful for both mink and fox sales in terms of sales percentage, price increases, and the number of buyers, which exceeded 500. All 3.1 million mink pelts on offer were sold, as well as the entire offering of 275,000 fox and Finnraccoon pelts, at clearly increased price levels.
“The achieved brokerage sales value of EUR 220 million is the highest in over ten years. The active auction demonstrated that confidence has returned to the market. Following the successful mink sales, all fox pelts were also sold. Prices for the main product, blue fox, increased by around 40%. Responsibly produced fur has made a strong comeback, and the price level is profitable for producers,” says Saga Furs’ CEO Markus Gotthardt.
China was the dominant market, with additional purchases made to South Korea, Türkiye, Greece, and the European fashion industry.
The company will organize its next auction in June 2026.
Day 5 report / Tuesday, 31 March
The Saga Furs March auction concluded today with the sale of 149,000 Blue, 20,000 Blue Shadow and 17,000 various silver foxes.
The final day of fox sales continued the auction’s positive performance, delivering excellent clearance rates and clearly higher price levels compared to last season. This underscores the upward momentum seen throughout the March auction. Active competition in the auction room sustained strong buyer engagement through to the end.
- The Blue fox collection was all sold, with a price increase of 40%.
- The Blue Shadow fox collection was all sold, with a price increase of 20%.
- The Silver fox collection was all sold, with a price increase of 120%.
- All prices are compared to previous offerings and refer to regular pelts.
China and Türkiye were the dominating markets with good support from South Korea, Greece and the European fashion industry.
The Blue Shadow Fox Top Lot was purchased by Harbin Guizu Jinfuren Fur City at record price of 2,400 euros per pelt.
Saga Furs’ next auction will be held in June 2026.
Day 4 stock exchange release / 30 March 2026 at 17:50 EET
Insider information: All pelts sold and prices nearly doubled at Saga Furs’ mink auction
Saga Furs’ mink auction, which began on 27 March, concluded today, 30 March. The first mink auction of the season was exceptionally successful. This applies to clearance rate, price increases, and the number of buyers, which exceeded 500.
“All the 3.1 million mink pelts on offer were sold. The average price level increased by 76%. Depending on the type, the price increase ranged from a minimum of 30% to as much as 180% compared to the June auction last year. The results exceeded even our boldest expectations and establish a foundation for a new price level,” says Saga Furs CEO Markus Gotthardt.
China, the company’s most important market, experienced a successful retail season. Positive signals ahead of the auction came also from other key markets, such as South Korea and the Western fashion industry, where demand for mink fur has remained stable.
“More than 500 buyers participated in the auction, and strong competition in the sales room drove prices higher. Similar price increases have not been seen before. Confidence has recovered, and demand for all types of mink pelts is strong,” Gotthardt concludes.
China was the dominant market. Purchases were also made for South Korea, Türkiye, Greece, and the European fashion industry.
The fox auction, which began today, will conclude tomorrow, 31 March, when the company will publish a stock exchange release covering the entire auction.
Day 4 report / Monday, 30 March
The mink auction concluded today with the offering of 132,000 Pearl male, 454,000 White male and female as well as 100,000 Silver Cross male and female mink pelts.
The final day of mink sales once again delivered strong results and high prices, confirming the sustained positive momentum observed throughout the auction. Competition remained intense in the auction room, reinforcing buyer confidence and highlighting the stability of the current market environment.
Minks:
- The Pearl male collection was all sold, with a price increase of 40%.
- The White female collection was all sold, with a price increase of 80%.
- The White male collection was all sold, with a price increase of 55%.
- The Silver Cross female collection was all sold, with a price increase of 70%.
- The Silver Cross male collection was all sold, with a price increase of 65%.
- All prices are compared to June 2025 auction or previous offering and refer to regular pelts.
The White female Top Lot was purchased by Chinese Fashion Brand AP at 2,200 euros per pelt, reaching the highest price in 10 years, and may even mark an all-time record.
China was the dominating market with good support from South Korea, Türkiye, Greece and the European fashion industry.
Foxes:
The auction then continued with the sale of 23,000 Blue Frost and 35,000 different types of mutation foxes as well as 20,000 Finnraccoon pelts.
• The Blue Frost fox collection was 100% sold at clearly increasing prices.
• Different types of mutation foxes were 100% sold at clearly increasing prices.
• The Finnraccoon collection was 100% sold at increasing prices.
• All prices are compared to previous offerings and refer to regular pelts.
China and Türkiye were the dominating markets with good support from South Korea, Greece and the European fashion industry.
The fox auction will conclude tomorrow with the sale of Blue, Blue Shadow and Silver foxes.
Day 3 report / Sunday, 29 March
Saga Furs Auction Continues with Solid Price Development and Strong Results across the board
Saga Furs’ March auction progressed today with results continuing to reflect the positive market trend established during the opening days.
Today’s offering consisted of 650,000 Silverblue and 12,000 Sapphire male and female mink pelts, as well as 141,000 Pearl female mink pelts.
Silverblue pelts recorded further price increases, maintaining the upward trajectory seen earlier in the auction. Sapphire and Violet collections achieved exceptionally strong price levels, reaching new highs and clearly standing out as one of the top-performing types.
In addition, Pearl female mink pelts saw continued price advances, contributing to the overall solid performance. The day’s results underline the very positive price development.
- The Silverblue female collection was all sold, with a price increase of 95%.
- The Silverblue male collection was all sold, with a price increase of 50%.
- The Sapphire female collection was all sold, with a price increase of 180%.
- The Sapphire male collection was all sold, with a price increase of 160%.
- The Violet collection was all sold, with a price increase of 170%.
- The Pearl female collection was all sold, with a price increase of 70%.
- All prices are compared to June 2025 auction or previous offering and refer to regular pelts.
China was the dominating market with support from South Korea, Türkiye, Greece and the European fashion industry.
The mink auction concludes tomorrow with the sale of Pearl male, White and Silver Cross male and female mink pelts. The auction then continues with the sale of fox and Finnraccoon pelts.
Day 2 report / Saturday, 28 March
Saga Furs Sustains Market Surge with continued Strong Price Gains on Day Two
Today’s offering consisted of 522,000 Brown male mink pelts, 145,000 Royal Black and Black male and female as well as 130,000 Palomino male and female mink pelts.
Saga Furs’ mink auction continued with strong momentum, reinforcing the positive market shift seen on the opening day and confirming sustained demand across mink types.
Brown males were offered at significant price increases (+65%), with competition in the auction room remaining fierce. China continued to dominate buying activity, reflecting ongoing strength in the company’s primary market.
The North American Group collection followed, achieving very strong price increases. The section was supported by active participation from a wide range of buyers, with notable activity from South Korea contributing to the competitive bidding environment.
The final offering of the day, the Palomino mink type, emphasized the strong upward trajectory observed earlier today, delivering very high price increases and confirming the extremely positive auction results.
- The Brown male collection was all sold, with a price increase of 65%.
- The Royal Black and Black female collection was all sold, with a price increase of 100%.
- The Royal Black and Black male collection was all sold, with a price increase of 65%.
- The Palomino female collection was all sold, with a price increase of 100%.
- The Palomino male collection was all sold, with a price increase of 75%.
- All prices are compared to June 2025 auction or previous offering and refer to regular pelts.
China was the dominating market with support from South Korea, Türkiye, Greece and the European fashion industry.
The auction continues tomorrow with the sale of Silverblue and Sapphire male and female, as well as Pearl female mink pelts.
Day 1 report / Friday, 27 March
Saga Furs Ignites Mink Market Comeback with Dramatic Price Surge Exceeding 100% at Auction Opening
Saga Furs’ mink auction opened today with exceptional momentum, signaling a powerful turnaround after several years of subdued price levels in the mink market. During the 5-day auction, Saga Furs will offer 3.1 million mink, 250,000 fox and 20,000 Finnraccoon pelts.
Pre-auction expectations had been steadily building, supported by a strong retail season in China, Saga Furs’ primary market. Positive market signals have also been seen in other key regions, including Korea, as well as across international fashion markets, where demand for mink has been solid.
Confidence was further reinforced by high buyer attendance, with more than 500 participants, including approximately 290 buyers from China. The strong international presence and active inspection of the collection underlined robust demand ahead of the sale.
From the very start of the auction, prices surged sharply across key mink types. Saga Furs’ Brown Velvet collection recorded an average price increase of around 110%, with the Brown Classic collection showing a similar level of improvement. Pastel mink skins followed the same upward trend, demonstrating broad-based demand across assortments.
Competition in the auction room was intense, with determined and active bidding from buyers.
“These results reflect renewed confidence in the market,” says Markus Gotthardt, Saga Furs’ CEO. “We are seeing strong demand across our key segments and markets, and today’s performance contributes to establishing a new price level for products that are currently in high demand.”
The offering today consisted mainly of 607,000 Brown female and 151,000 Pastel mink pelts.
- The Brown female collection was all sold, with a price increase of 110%.
- The Pastel female collection was all sold, with a price increase of 140%.
- The Pastel male collection was all sold, with a price increase of 90%.
- The day concluded with the offering of Lavender and Redglow. Both collections were all sold at increasing prices.
- All prices are compared to June 2025 auction or previous offering and refer to regular pelts.
China was the dominating market with support from South Korea, Greece and the European fashion industry.
The Pastel female Top Lot was purchased by Hangzhou Jingxin Co., Ltd (ChanChanWang) at 1600 euros per pelt.
The auction continues tomorrow with the sale of Brown male mink pelts, Royal Black and Black male and female as well as Palomino male and female mink pelts.