Saga Furs moves fast to take advantage of new business opportunities in China

Saga Furs discovered a number of prospective business opportunities at the 26-29 June Haining China Leather and Fur Clothing Fair, and a week later at one of China’s most prominent fashion events, the Fashion Shenzhen Show, held on 5-7 July. Saga Furs debuted at both fairs with stands that were kept busy from opening to closing.

Saga Furs’ stands in Haining and Shenzhen featured a collection of Saga Furs craft-technique samples that drew a steady flow of clothing producers, designers and others from the fashion industry who discovered how innovation can be a way to bolster business.

A partner who provides innovation and fact action delivers business opportunity
Along with a full assortment of Saga® Fox, Mink and Finnraccoon skins, the technique swatches provided inspiration for designers who want to refresh collections. A display of finished garments and accessories demonstrated how innovation is the main route to bolstering a business.

Samantha Vesala, Saga Furs’ business director, Asia, hosted a full calendar of meetings to initiate partnerships Haining with leather-fur manufacturers and garment brands. “There are many new business opportunities, despite the challenges the fur industry has been facing,” she says. “We are always willing to try something totally new and able to move rapidly, not only to take advantage of new opportunities in the Chinese market, but also to provide them.”

Two important and expanding regions offer great potential for business growth
As a pioneer in the Chinese leather and fur industry, Haining has continued to innovate and expand industry functions through the integration of upstream and downstream industries in the whole value chain. The region’s efforts have helped create fashionable, accessible products that meet market demand. The local government and industry strive to build the “China Leather and Fur Fashion Trend Release Center” and to enhance its influence on fashion.

Before changing its name, the China (Shenzhen) International Fashion Brand Fair was first held in 2001 and became an important platform for fashion businesses, and is a highly influential garment fair in the Asia-Pacific region. This year more than 1,000 fashion brands from 20 countries participated. Two of the biggest fur manufacturing areas in China, Heibei and Zhejiang Chongfu, have their own pavilions in the fair.