Saga Furs offers essentials at upbeat HK Fur & Fashion Fair

This year’s Hong Kong International Fur & Fashion Fair showed signs of optimism as markets appear to be bouncing back. The Saga Furs stand remains a must for designers and companies looking for fresh ideas, especially when the future looks brighter.

“No doubt confidence is coming back to fur trade,” Samantha Vesala, Saga Furs’ Business Director for Asia, says about the 16-18 February event. “We are glad to see that more visitors came to Hong Kong this year from all markets.”

The HK fair, which draws a broad range of international companies, is widely recognized as the most essential platform for sourcing quality fur garments and raw materials. This year, 4,800 buyers were in attendance to visit well over 200 exhibiting members of the HK Fur Federation and those from 13 other countries.

Saga Furs plays supporting role as fur fashion show opens the fair

Saga Furs’ creation concepts and techniques such as different hair length combinations or degradé from sheared mink to long hair foxes featured at major exhibitor stands and the Fur Gala fashion show.

The runway show drew 1800 international buyers who saw astonishing designs from local furriers. Many of them had clearly been inspired by craft techniques from Saga Furs Design Centre.

Industry crows about the opportunity Saga Furs’ sustainability offers

People talked about the benefits of Farm Certification, not only for fashion brands and consumers, but also for the industry as a whole.

“By being a front runner in Farm Certification and offering 100% Certified collections, Saga Furs shows how we have supported sustainable development for decades,” says Samantha Vesala.

A hit at the stand was Saga Furs’ Golden Rooster, which signifies seizing opportunity in the Year of the Rooster. Customers had heard the rooster will be awarded to Top Lot buyers at auctions and will bid for them.