04.09.2026
Real fur is returning to the fashion conversation as a material that combines creativity, traceability and long-term value. At Première Vision Paris, Saga Furs brought this message directly to the international fashion community.
Saga Furs was featured in the official programme of Première Vision Paris in September 2026. On the opening day, Carlota Garcia Rama, Business Developer at Saga Furs, took to the Pitch stage to present “Real Fur’s New Era.”
The 25-minute session was part of Première Vision’s programme of concise, forward-looking presentations exploring the materials, technologies and ideas shaping the future of fashion. The Pitch Area brought industry professionals together to discover practical innovations and fresh perspectives from across the fashion value chain.
A new generation is asking new questions
Garcia Rama works with brands and manufacturers to introduce them to responsibly sourced real fur. She opens conversations with companies that may not currently use the material. Her message on the Pitch stage was clear: real fur is back – and it is here to stay.
“Younger consumers are looking beyond sustainability claims. They want to know how and where a product was made, whether it can be repaired and what will happen to it at the end of its life cycle,” says Garcia Rama.
These questions create new opportunities for natural materials with transparent origins and the potential to remain in use for a long time. Real fur can be repaired, restyled and passed from one generation to the next, giving it a role in a fashion culture that increasingly values longevity.
Fashion is ready to have fun again
The return of real fur is also connected to a wider shift in fashion.
After years dominated by minimalism and quiet luxury, maximalism is making its way back. Designers are embracing stronger colors, tactile surfaces, individuality and playful self-expression.
With its natural texture, volume and exceptional adaptability, fur offers designers a powerful creative tool. It can be sculpted, colored, combined with other materials and transformed through innovative techniques into something entirely unexpected.
“The beige cashmere era is over. We are once again saying hello to having fun with fashion,” Garcia Rama concludes.
