24.09.2026
Insider information: Saga Furs’ September auction culminated the strong sales season – value of brokerage sales exceeds EUR 680 million
Saga Furs Oyj, insider information, 24 September 2026 at 16:40 EEST
Saga Furs’ September auction began on 17 September and concluded today, 24 September. Nearly 400 buyers from all major markets participated in the auction. The majority of purchases were made for the Chinese market. Additional buying came from South Korea, Türkiye and Greece, as well as from the Western fashion industry.
All 3.8 million mink pelts on offer were sold at high price levels. In addition, 275,000 fox pelts and 16,000 Finnraccoon pelts were offered and sold at increasing prices. As is typical for the September auction, a large proportion of the offering consisted of lower-grade pelts.
The value of brokerage sales at the auction rose to an exceptionally high level for a September auction, reaching EUR 177 million (9/2025: EUR 97 million). The total value of brokerage sales for the current financial year has now exceeded EUR 680 million (2024/2025: EUR 324 million). During the financial year, the company has sold 11.3 million mink pelts, 830,000 fox pelts and 38,000 Finnraccoon pelts (2024/2025: 9.3 million mink pelts, 500,000 fox pelts and 40,000 Finnraccoon pelts). The quantities of pelts offered at the auctions have been slightly higher than in the corresponding auctions last year.
“The value of brokerage sales from the season’s auctions has exceeded EUR 680 million, the highest level in more than ten years. The September auction encapsulated the turnaround seen during the season: all pelts were sold and price levels were high. Encouragingly, demand for fox pelts has also recovered and prices have begun to rise. As the market leader, we will continue to promote the use of certified fur among new customers in China and other key markets,” says Markus Gotthardt, CEO of Saga Furs.
The company will hold its next auction in March 2027.
Day 8 report / Thursday, 24 September 2026
The Saga Furs September auction concluded today with the sale of 31,000 Blue Frost, 23,000 Silver and 21,000 various mutation fox pelts, as well as 16,000 Finnraccoon pelts.
- The Blue Frost fox collection was 100% sold at increasing prices.
- The Silver fox collection was 85% sold at firm to slightly easier prices.
- The Finnraccoon collection was 100% sold at increasing prices.
Price comparisons of regular goods are to Saga Furs’ June auction.
Türkiye was the dominant market, with support from China, Greece and the European fashion industry.
The Blue Frost fox Top lot was purchased by Hebei Yongtai Fur Co. Ltd.
Day 7 stock exchange release / 23 September 2026 at 12:00 EEST
Insider information: All mink pelts sold at strong price levels at Saga Furs’ auction
The sale of mink pelts at Saga Furs’ auction, which began on 17 September, concluded today, 23 September. Nearly 400 buyers from all major markets participated in the mink auction. As is typical for the September auction, a large proportion of the offering consisted of lower-grade pelts.
“The season’s final mink auction was exceptionally active compared with previous September auctions and also attracted new buyers. All 3.9 million mink pelts on offer were sold amid intense competition. Although the offering consisted mainly of lower-grade pelts, price levels remained strong. Demand exceeded our expectations and complemented the excellent sales achieved during the financial year,” says Markus Gotthardt, CEO of Saga Furs.
The majority of purchases were made for the Chinese market. Additional buying came from South Korea, Türkiye and Greece, as well as from the European fashion industry.
The fox auction begins today and concludes tomorrow, 24 September, when the company will issue a stock exchange release covering the entire auction.
Day 7 report / Wednesday, 23 September 2026
The mink auction concluded today. The auction then continued with the sale of 175,000 Blue and 23,000 Shadow fox pelts.
- The Blue fox collection was 100% sold at increasing prices.
- The Shadow fox collection was 100% sold at clearly increasing prices.
Price comparisons of regular goods are to Saga Furs’ June auction.
China was the dominant market with strong support from Türkiye, Greece and the European fashion industry.
The fox auction concludes tomorrow with the sale of Blue Frost, Silver and various mutation fox pelts, together with Finnraccoon pelts.
Day 6 report / Tuesday, 22 September 2026
Today’s offering consisted of 416,000 Silverblue male and 439,000 Silverblue female mink pelts.
The auction continued with solid demand and encouraging results across the offering. Prices reached or exceeded the levels achieved at the June auction where comparable.
- The Silverblue male collection was 100% sold at strong prices.
- The Silverblue female collection was 100% sold at strong prices.
Price comparisons of regular goods are to Saga Furs’ June auction.
China was the dominant market, with support from Greece, Türkiye, South Korea and the European fashion industry.
The mink auction concludes tomorrow with the sale of Summerskins, after which the auction will continue with Blue and Shadow fox pelts.
Day 5 report / Monday, 21 September 2026
Today’s offering consisted of 267,000 White female mink pelts, as well as 29,000 Black Cross, 83,000 Silver Cross, 11,000 Pearl Cross and 11,000 Palomino Cross, together with various other Cross minks, both male and female.
The positive momentum seen since the opening day continued with steady demand and strong results across the offering. Prices were at or above the levels achieved at the June auction, where comparable.
- The White collection was 100% sold at strong prices.
- The Black Cross collection was 100% sold at strong prices.
- The Silver Cross collection was 100% sold at strong prices.
- The Pearl Cross collection was 100% sold at strong prices.
- The Palomino Cross collection was 100% sold at strong prices.
Price comparisons of regular goods are to Saga Furs’ June auction.
China was the dominant market, with support from Greece, Türkiye, South Korea and the European fashion industry.
The auction continues tomorrow with the sale of Silverblue male and female mink pelts.
Day 4 report / Sunday, 20 September 2026
Today’s offering consisted of 179,000 Palomino male and female as well as 232,000 White male mink pelts.
The positive trend continued today, with solid demand and encouraging results across the offering. Prices reached or exceeded the levels achieved at the June auction where comparable.
- The Palomino male collection was 100% sold at strong prices.
- The Palomino female collection was 100% sold at strong prices.
- The White male collection was 100% sold at strong prices.
Price comparisons of regular goods are to Saga Furs’ June auction.
China was the dominant market, with support from Greece, Türkiye, South Korea and the European fashion industry.
The auction continues tomorrow with the sale of White female mink pelts as well as Black, Silver and various Cross minks.
Day 3 report / Saturday, 19 September 2026
Today’s offering consisted of 308,000 Pearl, 52,000 Pastel and 23,000 Redglow male and female mink pelts.
The third auction day reinforced the encouraging market sentiment, with solid demand across the offering and positive results. Prices reached or exceeded the levels achieved at the June auction where comparable.
- The Pearl collection was 100% sold at strong prices.
- The Pastel collection was 100% sold at strong prices.
- The Redglow collection was 100% sold at strong prices.
Price comparisons of regular goods are to Saga Furs’ June auction.
China was the dominant market, with support from Greece, Türkiye, South Korea and the European fashion industry.
The Pearl female Top lot was purchased by Hebei Yongtai Fur Co. Ltd.
The auction continues tomorrow with the sale of Palomino male and female mink pelts and White male mink pelts.
Day 2 report / Friday, 18 September 2026
Today’s offering consisted of 583,000 Brown, 108,000 Mahogany together with 106,000 Royal Black and Black female mink pelts. The offering also included 29,000 Sapphire male and female mink pelts.
Building on yesterday’s encouraging opening, today’s sale continued the positive momentum and delivered another strong result. Where direct comparisons were possible, prices reached or exceeded the levels achieved at the June auction.
- The Brown collection was 100% sold at firm to slightly increasing prices.
- The Mahogany collection was 100% sold at firm prices.
- The regular Royal Black and Black collection was 100% sold at firm prices.
- Royal Black and Black lowgrades and breeders were all sold under strong competition.
- The Sapphire collection was 100% sold at strong prices.
Price comparisons of regular goods are to Saga Furs’ June auction.
China was the dominant market, with support from Greece, Türkiye, South Korea and the European fashion industry.
The Brown female mink Top Lot was purchased by Alaska Fur Brokerage for Marie Minks.
The auction continues tomorrow with the sale of Pearl, Pastel and Redglow male and female mink pelts.
Day 1 report / Thursday, 17 September 2026
Saga Furs’ September auction got off to a strong start. The opening day delivered strong results, with prices meeting or exceeding the levels achieved at the successful June auction where comparable. During the 8-day auction, Saga Furs will offer 3.9 million mink pelts, 275,000 fox pelts and 16,000 Finnraccoon pelts.
The auction has attracted a strong international presence. This includes more than 220 buyers from Hong Kong and mainland China, confirming Saga Furs’ continued importance as the preferred marketplace for the international fur trade.
The mink market has strengthened significantly during the 2026 auction season. Following the dramatic price increases recorded in March, prices remained at these higher levels in June, renewing confidence across the fur sector.
As always, the September auction features an offering with a significant proportion of lower quality pelts alongside a limited collection of high-quality pelts. Against this background, the results achieved on the opening day are particularly encouraging.
The auction will also feature a collection of fox pelts. The coming days will show whether fox will follow the favorable trend seen throughout the season and deliver similar results.
Today’s offering consisted of 494,000 Brown, 56,000 Mahogany and 82,000 Royal Black and Black male mink pelts.
- The Brown collection was 100% sold at strong prices.
- The Mahogany collection was 100% sold at strong prices.
- The regular Royal Black and Black collection was 100% sold at increasing prices.
- Royal Black and Black lowgrades and breeders were all sold under strong competition.
Price comparisons of regular goods are to Saga Furs’ June auction.
China was the dominant market, with support from Greece, Türkiye, South Korea and the European fashion industry.
The auction continues tomorrow with the sale of Brown, Mahogany, Royal Black and Black female mink pelts, together with Sapphire male and female mink pelts.