Most successful Fur Vision Milan ever as brands show their dedication to modern fur

The most impressive names in fashion walked away from individual meetings at Fur Vision with smiles on their faces, designers brimmed with new inspiration and the high-end brands again confirmed how Saga Furs – as the pioneer in sustainability and ethics – has been the right choice as a partner.

“Not only the luminaries of Italian fashion attended, but also some French top luxury brands returned to review the collection, as a Italy remains the major player in fur fashion, with a full fur-trade infrastructure backing it,” says Elisabetta Pinacci, Saga Furs, Italy representative, who organized the two-day gathering.

Prada, Versace, Fendi, Dolce & Gabbana, Philippe Plein, Max Mara, Ermanno Scervino, Moschino, Missoni, Roberto Cavalli, Balenciaga, Louis Vuitton, Aquilano Rimondi and Gabriele Colangelo were among the major houses to attend along with a broad span of RTW brands and top-brand outer/sports wear names such as Woolrich, Mr & Mrs Italy and Peutery.

Only Saga Furs offers the key to the door of sustainability leading fashion brands want

“This Fur Vision is different, because we offer brands exclusive, individual appointments. Our staff was booked from nine in the morning to nearly nine at night,” says Pinacci. “We not only offered them the innovation that will be part of tomorrow’s styles as well as expertise and technical support in helping them realize their ambitions, but also spent a lot of time discussing sustainability.”

Consumers demand proof of good ethics and responsible practices when choosing their wardrobes. Many visitors to Fur Vision inquired in-depth about sustainability and – those who were not aware of it beforehand – were pleased to learn about the Saga Farm Certification System and the Saga Traceability System, two guarantees of transparent, ethical practices all along the supply chain.

Design teams lingered in awe around an inspiring mix of luxurious pelts and innovative techniques

Designers from the lofty houses of couture and emerging names marveled at the new techniques developed at Saga Furs Design Centre, and found new ways to modernize classic furrier crafts. Luxury cashmere labels Loropiana and Agnona also found inspiration for mixing fabric and fur.

Fur accessories, bags, shoes and interiors from brands such as Bulgari, Stuart Weitzman, Manolo Blanik, Bally and Frette Home Collection will continue to lead trends with inspiration gained at Fur Vision.

Samples that featured sheared Saga® Silver Fox drew extra attention, although interest among all the technique swatches was spread to fit individual desires. The special allure of sheared silver fox is how it can transform the longhaired pelts into styles with a completely different, sleek look.

Loaded with inspiration from Fur Vision, the untamed imaginations of designers will continue to develop fur creations for next season.