The Hong Kong International Fur Fashion Fair 2026 was held from February 12 to 14. It is one of the industry’s most important global meeting points bringing together leading suppliers, fashion designers, and buyers from around the world. The Hong Kong International Fur Fashion Fair serves as a major sourcing hub for high-quality fur collections and facilitates valuable business matchmaking.
This year, the fair was strategically held alongside the Asia Pacific Leather Fair (APLF), strengthening cross-industry collaboration and expanding the event’s international reach.
With the fur market gradually recovering and demand steadily rising, the fair attracted a strong international presence of exhibitors and buyers.
Fur Gala highlights the versatility of fur
One of the highlights of the fair was the spectacular Fur Gala, “Night of Glamorous Celebration.” The show presented new fur innovations and designs that highlight fur’s remarkable versatility and its creative potential.
Saga Furs showcased an elegant Blue fox and mink collection that combines classic materials with modern tailoring. The designs reflected a timeless aesthetic. At the same time, it demonstrated how traditional craftsmanship continues to evolve in contemporary fashion.
Sustainable Fur Design Competition inspires young talent
The annual Sustainable Fur Design Competition promotes recycling and upcycling while emphasizing sustainability, innovation, and cutting-edge fashion concepts.
The winner of this year’s competition was Wong Hoi Ching from the Hong Kong Design Institute. She will be awarded a study trip to the Saga Furs Creative Hub in Finland, where she will gain firsthand insight into fur craftsmanship, design techniques, and the creative possibilities of natural materials.

The Saga Furs booth – a hub for designers and buyers
Throughout the fair, the Saga Furs booth was a lively meeting point for fashion designers and buyers searching for inspiration and high-quality materials. Visitors explored a wide range of fur samples and enjoyed hands-on experiences with the materials, inspiring the next wave of fashion collections.
Saga Furs’ cocktail gathering brings industry together
On the second evening of the fair, Saga Furs hosted a cocktail gathering for key customers, providing a relaxed setting to exchange market insights and discuss the future direction of the fur business.
The event was honored by the visit of Mr. Timo Kantola, Consul General of Finland in Hong Kong and Macao. He joined guests and shared perspectives on the latest developments in the global fur market.
Industry seminars provide market Insights
Two seminars organized by the Hong Kong Fur Federation took place on the opening day of the fair. Saga Furs Business Director Samantha Vesala delivered an overview of global estimated pelt production and current market trends, offering valuable insights for industry professionals.
In a second seminar aimed at retail salespeople, Vesala introduced Saga Furs, explained the characteristics of different types of fur, and highlighted the beauty and versatility of natural fur colors.


