Saga Furs Creative Hub
Committed to share our innovation in fur with the fashion world.
Inspiration through innovation in all aspects - A must for design teamsSaga Furs has devoted more than 30 years and major resources to finding new uses and techniques which would put fur in the spotlight of fashion. Still today, our team of expert craftsmen and design specialists teach different techniques to help designers realize their creative ideas and to add value to their collections.
Few words about the historyThe core of Saga Furs’ ambitious strategy back in 1988 was to make fur appealing and to put it back into the spotlight of fashion through innovation and sharing our know-how. Since the doors opened around 30,000 designers, students and teachers of design, fashion editors, furriers, clothing manufacturers and others who influence fashion have been visiting Saga Furs Design Centre, known today as Saga Furs Creative Hub.
The Saga Furs auction house was founded.
The first international fur auctions were held in Finland and Saga Furs started to establish its reputation as a quality brand and the premiere partner for the fashion industry.
Saga Furs graced the pages of Vogue magazine and began building enduring relationships with leading Paris fashion houses, including Christian Dior.
Inspiring New Designers
Through its design competitions Saga Furs inspired a whole new generation of designers, who started testing new techniques.
Driving Decades of Creativity
Saga Furs Design Centre opened its doors with the strategy for developing new uses for fur and sharing them with the world of fashion. Since then, more than 30,000 visitors have gained access to the most advanced techniques in fur. Today it is known as Saga Furs Creative Hub.
Just before the millennium the Saga Furs became the first to innovate with fur in home décor. In 2000 Saga Furs organized a spectacular ‘Fur-midable’ event in Paris with an apartment done completely in fur and using techniques from Saga Furs Design Centre.
In 1999 Saga Furs Design Centre develops Fox Wool technique – a 50/50 mix of fox and cashmere – for spun-and-woven fabric used by Fendi.
Fur to Fashion Capitals
Saga Furs launched the 1st ‘Fur Vision’ event in New York to transport innovation and new techniques to fashion capitals around the globe. New York’s success was followed by similar events in London, Paris, Milan, Moscow, and many cities in Asia.
Saga Certification began when Saga Furs teamed up with the Finnish Fur Breeders’ Association (FIFUR) to initiate ground-breaking standards for fur farming. Saga Furs launched the first Traceability System that enables to trace the material in a garment back to the farm of origin.
Industry’s 1st CSR
Saga Furs introduced the industry’s first CSR policy and lead the industry again by joining the United Nations Global Compact initiative for responsible corporate policies.
China is an important market and in 2018 Saga Furs launched a training programme at BIFTPARK Haining to extend Saga’s fur innovation and craftsmanship to the creative talents for the future in China.
The Anniversary Year
In 2018 Saga Furs celebrated its 80 years history and Saga Design Centre its 30 years history.
Saga Furs Creative Hub opens its doors
In 2021 Saga Design Centre is officially relocated to Finland in Vantaa headquarters and is now know as Saga Furs Creative Hub.
Today, sustainability, traceability and transparency are requirements that designers, fashion brands and consumers have come to expect. Saga Certification with WelFur inside is considered the industry platinum standard. Saga Furs works closely with more than 23 international design schools and meeting weekly with both new and established designers.
With increased stakeholder focus on transparency and in keeping with our goal to lead the industry in ethical and sustainable behavior, in 2016 Saga Furs created and launched a new written Code of Conduct to which every employee is asked to sign up.