The Fur Auctions of the Century
The American Legend - Fur Harvesters - Saga Furs March and June auctions in Helsinki will offer the most diverse selection of quality furs the world has ever seen.
More information about the March and June auctions, visit The Fur Auctions of the Century site at http://fur-auctions-of-the-century.com
Value in the Saga Furs label
The Saga Furs® label stands for superior quality fur and the responsible practices incorporated in the brand—twin values that have made Saga Furs the most trusted brand in the luxury sector.
The brand identity signals a contemporary look reflecting classic values that are deeply rooted in the Nordic heritage. Consumers recognize everlasting Nordic beauty and the values of responsibility when they see the Saga Furs label.
To complement the Superior and Royal labels, Saga Furs offers a top-of-the-line quality level: Lumi Royal. The label will be awarded only to pelts that are the best of the best.
Saga Furs® Selection
Saga Furs offers the world’s broadest selection of superior furs produced exclusively on regulated European farms. The twin values of top quality products and a strict code of responsibility make Saga Furs the choice of designers around the globe.
Lasse Joensuu has been on a fur farm nearly all his life. His grandfather started the family farm in 1945 and his father continued the heritage a generation later. After completing an education to become a breeder, Joensuu entered the field and has been running his own farm in Kalajoki for more than 20 years.
On February 7, Warsaw hosted the jubilee 20th Farmer of the Year Contest, in which the owners of Bono Fur Farm were awarded the Farmer of the Year prize in the category of Special branches of agricultural production. The contest is held under the patronage of the Minister of Agriculture and Rural Development and is the most prestigious award for farmers in Poland. The Saga Furs auction house was one of the sponsors of the event.
Speaking from the Beijing fur fair, American Legend vice-president Dale Theisen, Mark Downey, CEO of Fur Harvesters and Saga Furs CEO Pertti Fallenius talk about the joint March and June auctions that will offer the greatest selection of furs ever assembled under one roof.
The CEOs of American Legend Cooperative, Fur Harvesters and Saga Furs have invited esteemed partners and prospective customers to Open House Day on 15 January at the Beijing fur fair. They will provide information about the joint auctions that will give the fur trade the biggest selection of furs ever offered under one roof.