The Fur Auctions of the Century
The American Legend - Fur Harvesters - Saga Furs March and June auctions in Helsinki will offer the most diverse selection of quality furs the world has ever seen.
More information about the March and June auctions, visit The Fur Auctions of the Century site at http://fur-auctions-of-the-century.com
Value in the Saga Furs label
The Saga Furs® label stands for superior quality fur and the responsible practices incorporated in the brand—twin values that have made Saga Furs the most trusted brand in the luxury sector.
The brand identity signals a contemporary look reflecting classic values that are deeply rooted in the Nordic heritage. Consumers recognize everlasting Nordic beauty and the values of responsibility when they see the Saga Furs label.
To complement the Superior and Royal labels, Saga Furs offers a top-of-the-line quality level: Lumi Royal. The label will be awarded only to pelts that are the best of the best.
Saga Furs® Selection
Saga Furs offers the world’s broadest selection of superior furs produced exclusively on regulated European farms. The twin values of top quality products and a strict code of responsibility make Saga Furs the choice of designers around the globe.
Saga Furs and Fur Harvesters Auction Inc. of North Bay, Canada announced o their intention to continue the sales and marketing co-operation into the future. The benefits to both auction houses and to the international fur trade became apparent after the first joint auction held in March 2014, that also included American Legend of Seattle, USA.
Saga Furs and American Legend Cooperative have entered into a long-term strategic alliance to continue selling together at joint auctions in Vantaa, Seattle or other parts of the world.
Samantha Vesala has been appointed Business Director for Asia and member of Saga Furs Oyj:s management team as of 1st June 2014. She was born in Taiwan and has lived in Finland since 2002.
Susan Elbow, Deputy Chief of Mission from the US Embassy in Helsinki got a brief guided tour of Saga Furs auction house when she visited the March auction held in the cooperation with American Legend (ALC) and Fur Harvesters.