Alliance continues after strong market response
Success is the reason why Saga Furs, American Legend and Fur Harvesters will continue to hold joint March and June auctions again in 2015.
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Saga grading system means confidence and trust
Reliability has made the unique Saga Furs Grading System the touchstone of quality behind Saga Furs® Mink, Fox and Finnraccoon. The fur and fashion industry has confidence in a system that is vital to business and is recognized as the best in the world.
Value in the Saga Furs label
The Saga Furs® label stands for superior quality fur and the responsible practices incorporated in the brand—twin values that have made Saga Furs the most trusted brand in the luxury sector.
The brand identity signals a contemporary look reflecting classic values that are deeply rooted in the Nordic heritage. Consumers recognize everlasting Nordic beauty and the values of responsibility when they see the Saga Furs label.
To complement the Superior and Royal labels, Saga Furs offers a top-of-the-line quality level: Lumi Royal. The label will be awarded only to pelts that are the best of the best.
Saga Furs® Selection
Saga Furs offers the world’s broadest selection of superior furs produced exclusively on regulated European farms. The twin values of top quality products and a strict code of responsibility make Saga Furs the choice of designers around the globe.
The Saga Furs December sale, the opening auction of the season, is attended by 300 buyers from all markets. The auction started today with 75 % selling of Saga® Black Cross, Sapphire and Silverblue mink. Prices were firm to slightly stronger compared with the June auction levels in Copenhagen. The result was clearly better than expected considering the challenges in the current market situation.
The Saga Furs® fox and finnraccoon collection is now 100% certified, and we are proud to announce that we will start to communicate this fact in connection with our brand and our labels.
Saga Furs has joined the most popular Chinese social media service WeChat on 11 November. The service provides an excellent platform for Saga Furs to share auction information as well as innovative ideas coming from our product development centre Saga Furs Design Centre.
Saga Furs September auction, the final auction of the 2013-14 selling season, concluded today. The auction was attended by 450 buyers from all markets.