As part of Saga Furs heritage, company has been always supporting young talents for the future of fur. During Haining China International Fashion Week 2019, organized between 28 June to 1 July, Saga Furs took part in three successful events. One of the events was a fashion show organized together with BIFTPARK, who selected some outstanding designs from BIFT to bring students’ creative and unique designs to Haining Fashion Week.
Inspiration and innovation developed at Saga Furs Design Centre help to promote Saga® Mink, Fox and Finnraccoon on a global scale. This year, by cooperating with the China Leather Association, Haining China Leather City, Nuozhi Co., Ltd. and BIFTPARK HN, Saga Furs explored and promoted the concepts of “young”, “personality” and “sustainability”.
In BIFTPARK & Saga Furs fashion show took part both experienced fur designers and young independent designers. It included fur garments designed for autumn and winter, as well as trendy textile garments from designers’ own brands. BIFTPARK also selected some outstanding designs from BIFT to bring students’ creative and unique designs to Haining Fashion Week.
Saga Furs supporting young fur design talents in China
As a co-construction partner of the BIFTPARK-HN, Saga Furs has been strongly supporting the show in many aspects, such as fur creation, fur techniques, fur raw materials and industry information. The fur garments in this show were all supported by Saga Furs.
Three designers involved in the show, either went to the Saga Furs Design Centre or practiced fur design skills in the BIFTPARK-HN. They learned about choosing raw materials and choosing different techniques. In addition, they got help and guidance from the most famous China’s fur designer Ms. Diao Mei, who has visited Saga Furs Design Centre three times since 1989.
Fur needs to show innovation constantly, from new products to new business models. Innovation gives new energy to the fur industry and it is very important in the new competitive market situation. The road of quality, innovation and sustainability advocated by Saga Furs will lead the fur trade and develop healthier and more sustainable path for the future.