Saga Furs will refocus some of its key operations to strengthen its market position

To improve efficiencies and to find further synergies within our operations in the head office, Saga Furs has decided to build a new product development centre in Finland to host workshops and seminars. A smaller creative workshop will remain in Copenhagen for the core creative team to work at. This move is made as product development, creativity and preserving the fur craftsmanship skills remain an important part of Saga’s strategy.

The synergy benefits provided by HQ, such as product and certification expertise, will add value to the product development workshops. As sustainability has become a key driver in the fashion industry, our ambition is also to strengthen our sustainability know-how further. Preserving the image of fur as a sustainable and natural material will be an area where we will make further investments.